Marketing 101
Regardless of your particular business model, Mobile communication is the highway to increased revenues. The challenge comes down to two distinct parts; How do we develop a database of leads and current customers? When we have the growing database in hand, how do we turn that into increasing revenues?
Craz Dawg and New Creations works hand in hand with principals, marketing agencies, co-op groups, CMO’s, or whomever designs your current strategies to develop engaging programs to capture mobile subscribers. These strategies are what set us apart from other mobile advertising companies as we do more than just provide technology. Once we understand your business model, we provide the database building techniques that are necessary to produce a Return-on-Investment that any enterprise is looking for in a mobile solution. Our team works with yours to create all strategies from; point-of-sale, mashing with traditional media, web-site acquisition, and even written disclaimers.
The final and most important piece is creating the frequency, timeliness, and design of the mobile e-mail and integrate with whatever other promotions to create awareness and transactions. Our team will consult with you to create and deploy strategies that will provide transactions online, in-store, or even on the mobile site. Even more we work with brands to drive followers to your social networks (Facebook, Twitter), double your email databases, or even branding components necessary to produce revenue. The next step is to see how those strategies fit inside your model.
American marketers will spend more than $6.9 Billion on mobile marketing in 2012. This is up 89 percent from $878 Million in 2007. Since 92 percent of mobile phone users text, advertisers see tremendous potential for their marketing campaigns to reach more prospects. “The US will continue to be the most dynamic region for mobile web.
Long gone are the days where a newspaper ad or a local billboard can reach far and wide enough to bring massive traffic to our stores. Our modern worlds have become more personal and insular. If marketing messages want to find us, they’re going to have to come right to our mobile phones — which never leave our sides. In fact, 4 out of 5 young adults sleep with their cell phones close by and most people say they never switch their phones off.
There will be many mobile trends in 2012, but one sure advance is that online marketing companies who wish to survive will be adding mobile marketing to their service offerings in the coming year. Online marketing still has its rightful place, of course, but more and more businesses want to start sending out text message campaigns for opt-in subscribers, developing mobile websites to read iPad and data package users, and creating shortcode contests to drive brand loyalty. Simply put, SMS Text marketing offers an opportunity businesses can’t afford to miss.
- More than 6.1 Trillion texts were sent worldwide last year.
- While 51 percent of people would like a direct call, 31 percent of adults would like a text message.
- 55 percent of heavy text users say they prefer texting to talking.
- SMS marketering can reach 91 percent of the US population.
- The average consumer opens 98 percent of all texts and directly responds to 26 percent.
Remember when you got started with email and internet advertising well you have a second to be ahead of the curve and be a part of the trend setter not the one that gets on board too late.
Whether you want to create new business with a e-coupon or offer a text to win campaign we got you covered. With over 15 different programs to help you succeed and produce a larger client base NOW is the time to call. If you would like more information on how we can take you to the next level call 877-252-8339